Trust in banking is gained largely through years of external acts of service and marketing, regulated operations and physical branches that demonstrate validity and good intent. Interfaces are given leniency depending on that external reputation. The problem with a new banking app like Nova, is that it has no external validation and is solely reliant on the interface, especially for this challenge.

Introducing large amounts of playfulness for an app that has no footing in the world of finance needs to strike a fine balance to maintain the trust needed to function as a business.