Tiempo
Reshaping how you interact with your fitness app.
Selected Projects
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Project Type
Solo concept
My Role
Concept, Research, Branding, UX, UI, Prototyping
Project Focus
User interaction and data logging
Tools
Figma, Figma Make, Claude
Project Type
Solo concept
My Role
Concept, Research, Branding, UX, UI, Prototyping
Project Focus
User interaction and data logging
Tools
Figma, Figma Make, Claude
01 - OVERVIEW
01 - OVERVIEW
Fitness, but frictionless
Fitness, but frictionless
Tiempo is a fitness ecosystem designed to help users stay focused throughout their training. By combining intuitive workout planning, progress tracking, community features, and Apple Watch integration, the experience aims to make capturing and improving performance feel seamless without disrupting the flow of a session.
Tiempo is a fitness ecosystem designed to help users stay focused throughout their training. By combining intuitive workout planning, progress tracking, community features, and Apple Watch integration, the experience aims to make capturing and improving performance feel seamless without disrupting the flow of a session.
02 - THE PROBLEM
02 - THE PROBLEM
Tracking costs focus
Tracking costs focus
Physical activity significantly reduces both physical and cognitive load, similar to driving or being in bright sunlight, apps designed for these environments need to cater to the situation not the other way round.
Tracking progress is an essential part of training, but the process often forces users to repeatedly switch between their workout and their phone. Unlocking the device, navigating the app, and logging each set creates small interruptions that accumulate throughout a session.
Tiempo's starting point: logging a set should never require more attention than the set itself.
Physical activity significantly reduces both physical and cognitive load, similar to driving or being in bright sunlight, apps designed for these environments need to cater to the situation not the other way round.
Tracking progress is an essential part of training, but the process often forces users to repeatedly switch between their workout and their phone. Unlocking the device, navigating the app, and logging each set creates small interruptions that accumulate throughout a session.
Tiempo's starting point: logging a set should never require more attention than the set itself.
03 - RESEARCH & DISCOVERY
03 - RESEARCH & DISCOVERY
Why use an inferior tool?
Why use an inferior tool?
After multiple interview and years spent training in different gyms the same two behaviours surface between sets: people reaching for their phones, half to log, half just to burn off the rest period - and a smaller group still logging by hand, with a notebook and pen.
That second group is the more telling one. A notebook they've organised themselves takes almost no cognitive effort — scribble two numbers, done. An app with a dozen fields asks them to stop, read, and locate the right input first. The notebook doesn't win on features; it wins by removing the decision entirely. That gap became the brief
After multiple interview and years spent training in different gyms the same two behaviours surface between sets: people reaching for their phones, half to log, half just to burn off the rest period - and a smaller group still logging by hand, with a notebook and pen.
That second group is the more telling one. A notebook they've organised themselves takes almost no cognitive effort — scribble two numbers, done. An app with a dozen fields asks them to stop, read, and locate the right input first. The notebook doesn't win on features; it wins by removing the decision entirely. That gap became the brief
04 - THE SOLUTION
04 - THE SOLUTION
What you need in the moment
What you need in the moment
To address the initial friction of unlocking and navigation, Tiempo utilises native iOS features by enabling users to log sets directly from the lock screen, bypassing a large portion of the issue - logging a set is not a cause for security concern hence the decision.
Second is to completely strip large parts of info that is commonly disclosed to users when tracking a workout. When completing an exercise the user does not need to know what their last exercise is or have the ability to enter data for it when they might not come to it for over an hour.
To address the initial friction of unlocking and navigation, Tiempo utilises native iOS features by enabling users to log sets directly from the lock screen, bypassing a large portion of the issue - logging a set is not a cause for security concern hence the decision.
Second is to completely strip large parts of info that is commonly disclosed to users when tracking a workout. When completing an exercise the user does not need to know what their last exercise is or have the ability to enter data for it when they might not come to it for over an hour.
Fitness first, not a feed
Fitness first, not a feed
Many fitness apps have grown into content platforms feeds, influencer-style extras, brand promotions, all competing with the workout itself for attention. A fitness app should not try and compete with the likes of Instagram or TikTok for retention as they are highly for doing so as it is their main function.
The home screen is built to be fully self-sufficient: everything needed to start and log a session lives there, complete on its own. Community and social features exist, but they sit in other tabs, opt-in rather than default.
Many fitness apps have grown into content platforms feeds, influencer-style extras, brand promotions, all competing with the workout itself for attention. A fitness app should not try and compete with the likes of Instagram or TikTok for retention as they are highly for doing so as it is their main function.
The home screen is built to be fully self-sufficient: everything needed to start and log a session lives there, complete on its own. Community and social features exist, but they sit in other tabs, opt-in rather than default.
Going the extra mile
Going the extra mile
Manual entries capture what was done: reps, weight, but not how hard it was to do. The Watch closes that gap: active and resting heart rate, reps in reserve, and rate of perceived exertion get pulled in automatically, giving a fuller picture of effort without extra input from the user.
The tradeoff is that a watch face has far less room for tap targets than a phone screen. But it also removes the phone as a requirement altogether, which matters most for training that doesn't stay in one place: cardio circuits, runs, anything where checking a phone mid-set isn't realistic.
Focus or freedom
Focus or freedom
Whether for extended rest period or just out of habit, many users still want full access to their devices, the app offers a reduced compressed lock screen view and a status bar for when unlocked. This gives users the option to trade external factors at the expense of workout features and sheer ease of input, better for more casual training.
Whether for extended rest period or just out of habit, many users still want full access to their devices, the app offers a reduced compressed lock screen view and a status bar for when unlocked. This gives users the option to trade external factors at the expense of workout features and sheer ease of input, better for more casual training.
Additional Features
Additional Features
05 - IMPACT
05 - IMPACT
Outperform the competition
I tested with a small sample 5 users completed 2 short workouts, one using the Tiempo basic prototype, the other with an industry leading app. The results show around 75% on average users logged thell preferred the input style of the prototype with 1 person did not know at all how to input data into the competitor or start a workout
I tested with a small sample 5 users completed 2 short workouts, one using the Tiempo basic prototype, the other with an industry leading app. The results show around 75% on average users logged thell preferred the input style of the prototype with 1 person did not know at all how to input data into the competitor or start a workout
75% Faster
Tracking
100% Preference
versus compititor
NEXT STEPS
Optimise inputs
The scroll-and-type toggle is a hypothesis built from five interviews and direct observation, not large-scale data. The logical next step is validating it properly: A/B testing input methods on the active workout screen across a broader user base to confirm which mechanic actually reduces friction most, rather than which one performed best in a small sample.
The scroll-and-type toggle is a hypothesis built from five interviews and direct observation, not large-scale data. The logical next step is validating it properly: A/B testing input methods on the active workout screen across a broader user base to confirm which mechanic actually reduces friction most, rather than which one performed best in a small sample.
Refined micro interactions
The current prototype prioritises functional flow over polish, so transitions and micro-interactions are still fairly static. The next phase would bring these up to the standard of native iOS motion design, on par with something like Apple Fitness: refining transition timing, haptic feedback, and interaction detail throughout.
The current prototype prioritises functional flow over polish, so transitions and micro-interactions are still fairly static. The next phase would bring these up to the standard of native iOS motion design, on par with something like Apple Fitness: refining transition timing, haptic feedback, and interaction detail throughout.
NEXT PROJECT
NEXT PROJECT
Eagle Eyed Paining
Eagle Eyed Paining
Eagle Eyed Paining
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Want to learn more about a case study or discuss a project? - Get in touch!
I can each me via email or Linked In
Want to learn more about a case study or discuss a project? - Get in touch!
I can each me via email or Linked In